Cookie Policy

of Porsche Inter Auto CZ spol. s r.o.

1. Scope

2. Responsible persons, data protection officers

3. Categories of personal data

When we specify the categories of processed data in this Cookie Policy of PIA CZ, we mean in particular the following data:

• basic identification data (e.g., name, address, date of birth)
• contact details (e.g. email addresses, phone numbers, messenger services)
• content data (e.g. text recordings, photographs, videos, content of documents/files)
• contract data (e.g. subject of the contract, conditions, categories of customers)
• payment data (e.g. bank details, payment history, use of other payment service providers) 
• usage data (e.g. history on our website, use of certain content, access times, contact or order history)
• connection data (e.g. device information, IP addresses, URL links)
• location data (e.g. GPS data, IP geolocation, access points)
• diagnostic data (e.g. crash reports, website/application performance data, other technical data for fault and error analysis).

4. Categories of Cookies and Similar Technologies

4.1 What web technologies the website may use

Cookies are text files that websites store on or read from your end device. They contain combinations of letters and numbers in order to be able, for example, to recognize the user and his settings when reconnecting to the website that set the cookie, to allow him to remain logged in to the customer account or to statistically analyze certain usage behavior.

WebStorage technology allows to store variables and values locally in the user's browser cache. This technology includes both the so-called "sessionStorage", which remains stored until the browser tab is closed, and the "localStorage", which is stored in the browser’s cache until the user clears the cache. The localStorage technology allows, among other things, to recognize the user and his settings when accessing our website.

Pixel tags are small graphic files that are retrieved from the servers of the respective service provider when our website is called up. This also loads the program code through which data is collected (e.g. about your behavior on our website).

4.2 Cookie Categories

We use cookies for different purposes and with different functions. Depending on how long the cookie will be stored and used (storage period) and whether it was stored by our website or by a third party or by another provider (hereinafter referred to as "cookie provider") and for what purpose cookies are used, we distinguish the following categories:

Duration

• Session cookies (session cookies): These cookies are temporary and are deleted, eventually losing their validity as soon as you open our website or the current session expires.
• Persistent cookies: These cookies may be used for your easier and more convenient orientation on our website (e.g. easier and faster navigation). These cookies remain stored for a longer period of time and allow you to be recognized even when you visit our website again and to use your saved settings.

Cookie provider

• First-party cookies (also known as "own cookies"):  These are the cookies that are stored when you visit our website and can only be read by us.
• Third-party cookies: These are cookies that are stored by a different site than the one you are currently on. They are therefore stored by other entities or websites other than us (e.g. technology providers for marketing cookies).

By purpose

The cookies used on our website can be divided into 4 categories:

• Strictly necessary cookies
• Performance cookies
• Cookies for better functionality
• Cookies for user targeting and ads

Although strictly necessary cookies are stored whenever you visit our website, here you have the option to determine for yourself whether you wish to allow the use of cookies for performance enhancement, for better functionality or for targeting users and advertisements. You can change your settings at any time. Please note that blocking certain types of cookies may result in a degraded experience on our website and/or the services and features available on it.

For more information on the different categories of cookies, see the sections below. 

Strictly necessary cookies

The use of strictly necessary cookies is necessary so that the websites you access can properly and securely provide the functions typical for this service. These cookies are usually set in response to actions you have taken on the website (e.g. service requests related to logging in, filling in forms, etc.). The processing of personal data is carried out on the basis of Article 6 (1) letters b) and f) GDPR, as it is necessary to perform the functions you have chosen, or to ensure our legitimate interest in the functionality of the website.

Performance cookies

Performance cookies (or "analytics and performance") help track analytics by counting visits and operational resources so that we can improve the performance of the website. These technologies may be set by us or provided by third party providers. For example, we can use these technologies to count visits to our website and track which other websites have been redirected to our website. This allows us to see which parts of our website are the most popular, which are the least used and how visitors move around our website.  The processing of personal data is carried out on the basis of your voluntary consent pursuant to Article 6 (1) letter (a) GDPR.

Cookies for better functionality

These cookies allow the website to provide better functionality and adapt it to the needs of users. They allow the use of an advanced web content and advanced features. They may be set by us or by third party providers whose services we use on the website. The processing of personal data is carried out on the basis of your voluntary consent pursuant to Article 6 (1) letter (a) GDPR.

Cookies for user targeting and ads

User targeting and advertising cookies (or "targeting/advertising cookies") are used in marketing to provide you with personalized offers according to your interest. These cookies   may be set through our website by our advertising partners. They can then also use them to create profiles about our interests and use them to display ads on other websites. The processing of personal data is carried out on the basis of your voluntary consent pursuant to Article 6 (1) letter (a) GDPR.

Detailed information, in particular on the name, duration, type, category, host/provider and description of individual cookies, can be found within their specification on our website. 

5. Consent and options against the use of cookies and similar technologies

In the settings of cookies and similar technologies on our website, you have the option to give voluntary consent to the use of these technologies for (i) performance enhancement, (ii) for better functionality, or (iii) for targeting users and advertisements, either individually or in general, and to withdraw this consent at any time in the future.

If you do not wish to use certain technologies or cookies in general, you can also prevent them from being stored on your terminal device by setting your end device and/or internet browser accordingly.

In the settings of your Internet browser, you can select the option "do not accept cookies". Procedures for managing and deleting cookies can be found in the help of your Internet browser. In addition, you can block all cookies using free Internet browser add-ons such as "Adblock Plus" (adblockplus.org/en/) in combination with the "EasyPrivacy" (easylist.to) or "Ghostery" (ghostery.com) list. Access to similar technologies, such as WebStorage content or pixel tags, cannot be ruled out in any case.

You can delete the stored cookies at any time in the system settings of your end device and/or internet browser.

Please note that the functionality and scope of functions of our offer may be limited if you block cookies or similar technologies or do not consent to their use.

6. Categories of recipients of personal data

The personal data provided and obtained may be made available in justified cases to other recipients, in particular to providers of analytical and statistical services, marketing agencies, or group companies:

These include, in particular:

Google Analytics:  This website uses Google Analytics service provided by Google, Inc. with its registered office at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Detailed information about Google Analytics is available on the  https://policies.google.com/privacy?hl=cs.

Facebook: This website uses in particular analytical cookies, pixels and other technologies of Facebook, Inc. (Meta Platforms, Inc.), which enable the collection or retrieval of information from the website and other sites on the Internet in order to provide ad measurement and targeting services.

By withdrawing your consent to the collection of cookies on the website or by disabling the collection of cookies in your browser, you can stop Facebook/Google from processing their information. However, if you do so for all types of cookies, you may not be able to take full advantage of all the functions of this website.

7. Your rights